Model R²

81%

Fit to training data

MAPE

8%

Mean abs. % error

wMAPE

7%

Weighted MAPE

Period

Jan 8, 2023

through Jan 4, 2026

Total Revenue

$98.4M

Full flight

Brand Media Revenue

$12.3M

12.5% of total

Retail Media Revenue

$6.1M

6.2% of total